What purpose does formula serve in today’s popular culture?
Formula is very much important and useful in today’s popular culture. Formula in cultural context posits that the probability of any cultural idea or element getting popular is directly related to the degree of representation of cultural beliefs by that element. Formula states that people choose a certain cultural element or narrative over other elements as they find it appealing in its reassuring prediction and reflection of their own values,beliefs and motives.It reassures predictability and profitability.
For example, a producer who is making a movie for the first time will try to make it on tested formula.Though it may be predictable but it will surely earn him a steady revenue and risks would be lowered. This also suits the customer as they know what to expect from a formula which wont leave them uninterested and disappointed.
So, formula serves as a shorthand for communicating and critically understanding what would work and how in a popular culture.All the hits and flops are therefore analysed before hand thus assuring success.
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