Question

How do the process strategies of eBay and McDonald’s differ, and how do their choices relate to customer-introduced

variability?

Answer 1

Process strategy is based on the sysmatic study of flow activities and its process is understood through the dig out the details . The process strategy of eBay and McDonald differ as ebay is intended to focus on the style of business operations . Online shopping is conducted by eBay where stakeholders are virtual and all the business process is different form other

The difference between McDonald and ebay is the interaction with the customer for ebay customer do most of the work in buying and selling process. The involvement of the customer is high in all process ebay employees don't do anything about selling and buying operations . They persuade customer to do themselves to put in place this system ebay introduce a system of feedback between buyer and seller to take care and control behaviour of people.

We can say that ebay it's more a back office process contrary to McDonald where there are physically presence and a face to face method delivery with that external customers of course we have to differentiate the task which can be front office or back office.

We can can say that variability is more control by McDonald with a choice between several meals . So they limit this variable for ebay its different because there are only 31500 employees against 1,9 million at McDonald's . This small workforce is possible due to a higher variability because buyers and sellers perform all process to buy and sell.