Question

1. Find 5 products (consumer products) or items that made it to market and tell me why they failed (you don't see or hear about it anymore. . Tell me they were...New to the world products, new-product line, repositioned product or lower price product. You may use the internet.

Answer 1

Crystal Pepsi = In the year 1990, Pepsi launched the “Clear Craze “ in order to offer a number of beverages and household products that are meant to have a clean and pure product. But this product tastes like Coca-Cola and customers did not like it as it was the copy of the Coca-Cola product. This was mainly a extension of the existing product line of Pepsi.

Wow Chips= in the year 1990, Frito-Lay launched the low-fat snacks to replace the high-fat chips and thus the company launched WOW chips that were made of Olestra that could not be absorbed by the human intestine and it resulted in stomach pain and it resulted in the failure of the product. This was again the line extension as a new product within the snack product line was launched.

New Coke= The Coca –Cola company tries to introduce the new flavour of its existing product which was not liked by the customer and the product failed miserably as it was sweeter and flatter tasting than the original product. This was also the line extension

Newton= The first personal digital assistant (PDA) was launched in the early 90s and it was launched with a character-recognition feature in order to replace the personal computer but it did not fulfilll the expectations of the customers. This was new to the world product.

Gerber Singles= The baby food producer launched the single-serving jarred meals for adults and it offered the flavours such as Beef Burgundy and Blueberry Delight which was not welcome by the customers.