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(Can you be an entrepreneur at taco bell) 1. (Taco Bell) How has this fast food...

(Can you be an entrepreneur at taco bell)

1. (Taco Bell) How has this fast food company demonstrated corporate entrepreneurship? What do they do to innovate? Is it part of their culture?

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Answer: Taco Bell has been innovative in number of areas of its operations. Firstly the company has developed product innovation. The company has been able to add a number of new and innovative products on its menu. There are is a proper department at the company that collects and uses customer information to develop new and innovative products on the menu cards. This has helped the company to create a differentiation and attract new customers. Similarly the company has used innovation to develop its marketing strategies. It targets young customers through innovative social media messages and has partnerships with the firms like Forever 21 and Cheetos for promoting its products. This has helped them to target millennials and generate strong sales. This is the part of their culture and all the employees are encouraged to innovate in their work while at the workplace. Hence the company has really demonstrated the corporate entrepreneurship.

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