Question

in the United state, fast food chains part of the material culture.what values do these fast-food chains reflect? what parts of our materials culture reflect the opposite values?

Answer 1

Sociologists would argue that everything about fast food restaurants, choice of diet, and habits of food consumption reflects culture, the beliefs and behaviours that a social group shares. Diet is a product of culture. It is a product of the different meanings we attribute to food and to the relationship we have with our bodies. The significant point is that while diet is a response to the fundamental conditions of biological life, diet is also a tremendous site of innovation and diversity.The popularity of fast-food chains in the United States reflects that Americans place speed, brand image, and convenience in a more important place than the normal routine needs of the life. They are more concerned about how they can be different ,attractive , so called branded etc and spend lots of money on it every year. This has become a part of their culture and hence it's nothing extraordinary for them as they have learned it from their parents itself .