Question

In Marketing Management - Explore the International Chamber of Commerce website. The International Chamber of Commerce provides information and guidelines on combating unethical practices across a wide array of marketing topics. Write a one-page response to the following scenario: If you were developing a sales promotion to introduce your product globally, how would you use these guidelines to ensure high ethical standards of conduct?

Answer 1

Answer :-

This release of the ICC International Code of Sales Promotion pursues the settled arrangement of ICC of advancing elevated requirements of morals in showcasing through self-administrative codes expected to supplement the current structure of national and universal law. This Code, which was first issued in 1973 and after that changed in 1986, is an expression of the business community recognition of its social responsibilities in respect of commercial activities and communications. The Code establishes a fair balance between the interests of all parties concerned - makers, wholesalers and shoppers. ICC believes it to be basic and in light of a legitimate concern for society all in all that business, while watching the standards of reasonable challenge, ought to be allowed to pick between various promoting techniques.