Question

Take a moral brand of your choice. What communication tactics may you use to promote this moral brand? Justify your rationale. Please write a 800 words essay to express your view.

Answer 1

I will take apple as a brand to launch in the marketing. as today every one needs smart phones with modifications and new features.

SOME COMMUNICATION TACTICS NEED TO PROMOTE THE BRAND ARE AS FOLLOW:

1.SEGMENTATION: segmentation means dividing consumers into segments, the marketer is better able to meet consumer needs, and increase positive response. During the promotion process, the marketing team will decide which segments to target, and why. Market research will be able to ascertain all of this information for the team. Once the target audience has been identified, they should be further segmented. The marketing team should know their age, gender, buying patterns, as well as income. segment should be based on income basis because as we know that apple launches its product at high prices. Once the audience has been clearly defined, it is time to get their attention.

2.TARGETING: Targeting is the best way to communicate with the chosen segments. The marketer will want to ensure the best possible customer response. The marketing plan must detail how to target the intended audience, and define any marketing objectives.advertisement is just one method of marketing communications. advertisement is a method to communicate with the customers and provide information and spread awareness about the product and take a feedback.

types of advertisements are:

(A). MASS MEDIA

• television and/or Movies
• radio
• outdoor ads
• Magazines and/or Newspapers

(B). SALES PROMOTION

• Discounts
• Loyalty Incentives
• VOUCHERS
• rebate

(C). PERSONAL SELLING

• Salesmen
• Showrooms
• Exhibitions
• Trade shows

(D). DIRECT MARKETING

• E-mail
• Telemarketing
• Packaging
• Bulk Mailers

3.POSITIONING: Positioning is the process of defining an image for the company, or developing the "brand." Positioning is key to this process, but all aspects of the marketing mix help define the brand. To position a business successfully, the company must meet or exceed all expectations and look good in the eyes of the consumer.Positioning will also take competitors into account, and will give the company an opportunity to set itself apart from other similar products.Position your products for customer convenience as a differentiation strategy. Offer multiple shipping options that cater to customers' schedule and preferences. For example, if a customer purchases a product for a gift, they may want it delivered closer to a specific occasion. Customers will appreciate your ability to deliver on their preferred schedule, which can increase customer loyalty.

Effective product communication is a competitive advantage that can help target receptive customers with your marketing messaging. Whether your product is consumable, durable or wearable, a product communication strategy is an integral component of a good marketing plan. The best product communication strategies improve the chance of your message reaching targeted customers and lead to more sales.

Use multiple methods of communicating with your customers. Use email newsletters, magazine advertisements, postcards, billboards, in-store displays, product packaging, direct-mail letters and any other advertising method that effectively reaches your target audience. Create an information-rich website that offers products specifications, chat-based assistance and customer testimonials. Your goal with your product-communication mix is to use enough communication methods that you will reach each customer in their preferred manner.