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Tina’s Weight Loss Clinic (Tina’s Clinic) recently had a client named Bob who lost 40 pounds...

Tina’s Weight Loss Clinic (Tina’s Clinic) recently had a client named Bob who lost 40 pounds in one month. He looks great and strongly supports Tina’s Clinic. Tina’s Clinic asks Bob if he would appear in a brochure for Tina’s Clinic with before and after pictures. Bob wants to do it and will add a quote: “Tina’s Weight Loss Clinic worked fantastic for me – I lost 40 pounds in 4 weeks.” Can Tina’s Clinic run this advertisement? Choose the best answer.

a. No, unless Tina’s Clinic’s average customer experiences similar weight loss and Tina’s Clinic can substantiate that fact or it explains Bob’s results.

b. No, unless Tina’s Clinic includes the magic words “results not typical” because that allows you to show any actual customer as long as that customer’s facts are true without further explanation.

c. Yes, Bob is a real person and he did lose the weight and he is not being paid for the testimonial.

d. Yes, but only if Bob discloses that Tina’s Clinic asked him to do the testimonial.

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Answer #1

C. Yes, Bob is a real person and he did lose the weight and he is not being paid for the testimonial.

Since Bob isn't being paid for the testimony ,it is a genuine and honest review from Bob ,it can be used in brochure as testimonial that Tina's clinic can benefit from.

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