Question

1. Apple develops relationships with its users by building brand_____

Select one:

a. ressonance

b. salience

c. communities

d. value

2. To avoid discovery, counterfeiters today are ____________

Select one:

a. upgrading the quality of their merchandise

b. moving operations to the United States

c. focusing on larger brands

d. focusing on smaller brands

3. Luxury branding often relies on a(n) _______ image.

Select one:

a. relational

b. associative

c. functional

d. aspirational

4. Brand elements are used to ____ a brand.

Select one:

a. identify

b. salience

c. develop

d. value

5. The current size of the counterfeit market is estimated at $_____ billion

Select one:

a. 400

b. 600

c. 100

d. 700

Answer 1

1. Apple develops relationships with its users by building brand_____

Ans: d. value

Analysis: Apple inc develops brand value to build relationship with its users.

2. 2. To avoid discovery, counterfeiters today are ____________

Ans: d. focusing on smaller brands

Analysis: The counterfeit industry is investing on the smaller brands and industries.

3. 3. Luxury branding often relies on a(n) _______ image.

Ans: c. functional

Analysis: luxury branding depends on functional image to interact with their consumers

4. Brand elements are used to ____ a brand.

Ans: a. identify

Analysis: Brand elements are generally used to identify the brand and its values

c. 100