Explain the concept of "diffusion innovation" what steps should management take to accelerate the process of diffusion and to communicate with the target customers
Diffusion innovation is actually theory that gets to state that the rate at which the company should actually come up with new ideas on the whole. There are 5 steps for diffusion innovation
1) knowledge is the first step where the individual gets to find out how to find out more information.
2) Persuasion is next where the person tries to identify and access I formation.
3) Decision is the next step where the individual takes the decision based on the advantages of disadvantages.
4) Implementation is the fourth step where the individual finds it worthy to implement and implements the decision
5) Confirmation is the final step where the person confirms his decision to be correct or not.
Explain the concept of "diffusion innovation" what steps should management take to accelerate the process of...
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