The government of Canada is contemplating to use media campaign as a way to make people aware of the adverse health effects of cigarette smoking. Draw a graph illustrating a situation when the media campaign will be most effective.
Suppose the goverment does not know the shape and position of the demand and supply curves at the time of initiating the media campaign. Government would anticipate that the policy would be most effective in reducing cigarette consumption if
A.
the supply curve is vertical..
B.
the demand curve is horizontal.
C.
the supply curve is horizontal.
D.
demand is more elastic than supply.
E.
demand is unit elastic.

A.
The Supply Curve is Vertical.
Note: Explanation in Attachment.
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