Question

A media kit will include: a. A list of hot prospects b. An editorial calendar c....

A media kit will include:

a. A list of hot prospects

b. An editorial calendar

c. A mailing list

d. All of the above

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Answer #1

A media kit is a document which contains information related to the company, product and/or service or any promotional event. This helps in product launches or as a supplement of information for the reporters or journalists. It helps provide better information about the business and the product to old,new and potential customers.

Hence it may consist of an editorial calendar (Option b) in order to provide readers the information related to promotional activity of the product/service. However, it may not consist option a or c as they are required for the company purposes only. The information about customer base and their contacts is the property of the organization and not shared with general public/readers.

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