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Pick one of your favorite brands and summarize its history in the marketplace. As you research...

Pick one of your favorite brands and summarize its history in the marketplace. As you research your favorite brand, comment on any brand strategies that you notice.

Comment on your brand’s perceived brand personality, brand equity, and viability.

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Answer #1

My favourite brand is tata. As i believe that Tata is one of such brand which is known for its trust . Whatever the product they launched get succeeded in that product. Even in motor , hotel, steel etc. . They share thier 50 %of profit for any trust or for social cause. Thats alll point make me to believe them and if they maintain same continuity they will be maintain their reliability. Brand and brand equity for long time as they did since 1800.  

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