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Q85 the following questions: (a) Should PR practiones play a central role in defining an organization’s...

Q85

the following questions: (a) Should PR practiones play a central role in defining an organization’s vbision? [1 Mark]

(b) Should PR be the prime discipline for shaping an organizations thinking – or at least helping to diagnose its particular brand of thinking? [1 Mark]

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a) public relation practitioner must play an important role in defining an organisation's vision. Because, they understand and knows the important areas and aspects needed to be considered for keeping the image of the firm high, enhancing reputation and positivity about the firm and its offerings in the minds of the people. They can guide the management in a better fashion to formulate or develop vision which can be worked for making the organisation prosper and achieve what it desired.

b) PR needs to be a prime descipline for shaping an organisation's thinking, because being an important part of firm's markwtima and communications strategy it needs to emphasize and guide the members understand perception of the people and change their thinking and behaviour as well as work patterns so that every brand will become successful and public relations are maintained effectively.

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