Question

To be successful in the twenty-first century, advertisers must find creative ways to transform customers into life-long purchasers and diehard advocates. The lifetime value of a loyal customer far exceeds any short-term buzz generated by a one-time promotion gimmick. Think up a creative advertising concept that would help a client initiate and maintain relationships with new customers. You should brainstorm ways in which the client could establish regular, ongoing marketing interactions with individual customers

Answer 1

Business is all about being different in every way possible, there has been several reasons which contribute to its success and failure which we come across in day to day life. This era demand a new way to engage your customers as the challenges and possibilities are like never before.

Ways -

• Make your customers special - i think this statement do not need any explanation, as a human being one likes to be treated special.
• Respond the earliest - make them feel that they and their query are heard earliest
• Take advantages of the latest technology in market - get yourself equipped with current technology trends in market like social media, digital marketing, google platform,
• Allow them to experience your brand - use this to build connection and trust
• Provide value - value for money is ir-replacable, focus on it

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