Question

Compare and Contrast Jet Blue's mission statement with Fred Davis' nine components of a mission statement. Does Jet Blue's mission statement follow the guidelines outlined by Fred? Explain

Jet Blue's Mission statement: Jet Blue Airways' mission is to be a leading low-fare, low-cost passenger airline offering high-quality customer service to underserved markets and customers who are looking for the best value in their flight. The unwritten mission statement of Jet Blue Airways Corporation is reflected in its core values and principles created and set by the company. These core values include safety-new planes, caring attitude-service oriented staff, integrity, fun, and passion.

Answer 1

below is the comparison of Jet blue airways statement with Fred Davis guidelines

S.no	Guidelines set by Fred Davis	Does Jet Blue Mission statement take this into account?	Which part of mission statement is it covered
1	Customers	Yes	Jet Blue Airways' mission is to be a leading low-fare, low-cost passenger airline offering high-quality customer service
2	Products and services	Yes	These core values include safety-new planes, caring attitude-service oriented staff
3	Markets	Yes	high-quality customer service to underserved markets and customers who are looking for the best value in their flight
4	Technology	Somewhat	Safety-New Planes
5	Concern for growth,survival & profitability	Yes	This is depicted in the selection of markets
6	philosophy	Yes	to be a leading low-fare, low-cost passenger airline offering high-quality customer service to underserved markets
7	self-concept	Yes	These core values include safety-new planes, caring attitude-service oriented staff, integrity, fun, and passion.
8	concern for public image	Yes	The company from its mission is branding itself as a low fare,low cost passenger airline with high quality service
9	concern for employees	Somewhat	integrity, fun, and passion.