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The disadvantage of saturation marketing lies in which of the following areas? A. Reduction in customer...

The disadvantage of saturation marketing lies in which of the following areas?

A.

Reduction in customer awareness.
B.

Increased advertising costs.
C.

Cannibalization.
D.

Increased requirement for supervision.
business   Operations-Management   
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Answer #1

Cannibalization

One of the primary disadvantages of saturation marketing is that it leads to a reduction in sales volume, revenue from the sales already made as well as shrinks the market share of the company in the industry. This is because the products/services often have met the needs of the consuemrs and there are no new demands for the prodcuts/serviced offerned by the comapny.

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