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Free ink: a. Is less effective than display advertising b. Is always easiest to place in...

Free ink:

a. Is less effective than display advertising

b. Is always easiest to place in major publications

c. Is another term for publicity

d. Is still paid-for advertising

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Answer #1

It is another term for publicity (c)

In free ink, you try to get attention of major advertising or publishing outlets to print about your venture/business without paying them. It requires considerable effort and is a lot more effective than traditional ads

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