A company is sensitive to local preferences. This illustrates an advantage of the ________ strategy. A...
A company is sensitive to local preferences. This illustrates an advantage of the ________ strategy.
| A | localization |
| B | national |
| C | Transnational |
| D | global |
| E | international |
Homework Answers
The correct answer is option A.
Localization strategy refers to the strategy that is limited to the local market. With this strategy the interdependence of subsidiaries to its host company is low as compared to home replica strategy. Localization strategy is the strategy where a firm consider the need for local responsiveness. This is nothing but localization where the firm makes adjustment with respect to product, services and business activities taking into account the culture and needs of local market. So a firm disaggregate a standardized unit into differentiated parts and thus optimize the firm's effectiveness. With this strategy the interdependence of subsidiaries to its host company is low and knowledge is developed and retained within each subsidiary. It incurs high cost because efforts are duplicated in multiple locations.
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