Question

what are the marketing strategies of Candian Molson beer and its competitors?

Answer 1

The marketing strategies of the Canadian Molson beer are that they use both cost leadership and differentiation strategy. Since there is intensive competition in the beer industry, the price wars have made it possible for the company to use the cost leadership on a mass scale. Molson’s is known for its broad differentiator strategy as it provides many types of beer to cater to all the niches in the market. From the perspective of corporate level strategy, Molson uses the single business concentration wherein their main focus is only in the brewing business and not in any other industries. Molson has been in the industry for 250 years and have not used an unrelated diversification. Instead, they innovate new types of beer in the brewing business to cater to all the market niches. Among the competitors in the brewing business, Molson is the fifth largest brewer in the world. Other bigger competitors include Carlsberg and SABMiller. Ab-InBev, the competitor to Molson beers Canada acquired SABMiller. However, to combat the competition and prevent the competitor from gaining the larger share of the market, Molson combined with Milson Coors and thus was formed Molson Coors. Molson Canada is now an iconic brand in Canada. The competitors used strategies to increase sales and conserve water. Sustainability is a major objective for all of these competitors. Competitors like Heinken’s current strategies include being a premium brand in the market, shapen up the cider category, innovation in marketing and production and commercially (financial objective) assertive.