Question

Your Marketing Director has always focused marketing strategies more towards the brand’s top, heavy 20% of its customer base. The Marketing Director believes that heavy users are more important to the brand. Explain if this is a good strategy to take? Why / why not?

Answer 1

In my opinion it is a good strategy.Because Heavy users generally constitute  less than one third of the consumers of goods and services but constitute to more than two third of the sales revenue and for any business profit is the main target and if their is no profit the business will not survive in the long run and mainly Heavy users comprise the critical segment of population at which most of the marketing efforts are directed.

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