INTEGRATED MARKETING COMMUNICATIONS AND ITS IMPORTANCE --
Integrated marketing communications is one of the way used by the firms and companies for insuring that the messages and the calls are carefully collected together . It having a big role in the growth of the companies . It helps the companies to collect the communication messages and calls together so that they can work together in a harmony and effectively .
They do have some importance as ---
1. it helps the company to promote there products to the customer through communicating .
2. It helps the companies to form a good relations with the customers .
3. It helps in moving products and services directly from the manufacturer to the customers .
4. IT helps in share the ideas from manufacturer to the customers .
Four promotional methods an organization can use in its promotion mix --
1. advertisement - Advertisement is one of the way to promote the products to the customer directly by the way of televisions, laptops or phones .
2. personal selling - Personal selling is the way by which the buyer sales the products right in front of the customer by face to face interaction .
3. direct marketing - In direct marketing the buyer communicate to the customer by providing the catalogs and coupons and visiting in the store for there sales so that the customer can use the products and can get influenced by them .
4. sales promotions - Sales promotion is the way in which they can do the seller provides the discounts on the products or display the products to them so that they can feel attracted towards it .
PRODUCT - footwear
The company use to sale there products by displaying the products in front of the customers so that they can easily get the footwear they want and also provides the discounts over the footwear at the time of some seasonal festival . So, they basically use sales promotions and advertisement as there promotion mix . Whereas they use to call and send messages to there customer of the regular updates over the new launch and discounts over the footwear so that the customer will be known about the offers and sales and they will get attracted to it .
In your own words, explain integrated marketing communications and why it is important. Describe the four...
Describe in your own words the structure of an (IMC) integrated marketing communication plan. Why is it important?
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