Question

Question 1

1. Portals primarily generate revenue in all of the following ways except:

   		charging advertisers for ad placement.
   		collecting transaction fees.
   		charging subscription fees.
   		sales of goods.

1 points

Question 2

1. If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

   		adopt a strategy of cost competition.
   		develop a scope strategy to compete within a narrower market segment.
   		implement a strategy of commoditization.
   		enable individual customization of the product by consumers.

1 points

Question 3

1. What is the primary revenue model for an e-distributor?

   		advertising
   		sales
   		subscription
   		transaction fee

1 points

Question 4

1. eBay uses all of the following business models except:

   		C2C market creator.
   		content provider.
   		B2C market creator.
   		e-commerce infrastructure provider.

1 points

Question 5

1. A firm's ________ describes how a firm will produce a superior return on invested capital.

   		competitive advantage
   		market strategy
   		value proposition
   		revenue model

1 points

Question 6

1. Slow followers are sometimes more successful than first movers.

   True

   False

1 points

Question 7

1. E-commerce has increased price competition in many markets.

   True

   False

1 points

Question 8

1. The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.

   True

   False

1 points

Question 9

1. Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.

   True

   False

Answer 1

1. The correct option is sales of goods.

2. The correct option is enable individual customization of the product by consumers

3. The correct option is Sales.

4. The correct option is content provider.

5. The correct option is revenue model

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