1. In this category are aspects of the product that communicate its brand and/or the name...
1. In this category are aspects of the product that communicate its brand and/or the name of the company that produced it.
Group of answer choices
reputation and support service characteristics.
features characteristics.
intrinsic characteristics.
distribution characteristics.
2.
A product's __________ performance is a matter of observable facts, as opposed to a matter of opinion.
Group of answer choices
aesthetic
objective
hedonic
social
Homework Answers
1. The answer is "reputation and support service characteristics."
Reputation and support service characteristics include the characteristics that focus on the primary and secondary benefits of product. This can be the characteristics of the selling company.
2. The answer is "objective".
Objective performance of the products are measurable as it is important for the buyer. So, facts about the product performance that can be observed are more important than the opinion about the product.
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