Question

The internal factors affecting consumer decisions are described as the "Black Box." This "box" contains a variety of factors that exist inside the person's mind. These include characteristics of the consumer, such as their beliefs, values, motivation, lifestyle, and so forth. A common way for marketers to think about consumer behavior today is as a set of activities a person goes through to solve problems. These set of activities is satisfied by the contents of the Black Box. Read Module 7 Consumer Marketing of Lumen Principles of Marketing and the associated resources for this week to construct a Positioning Statement

• Why will customers buy what you have? what Value Proposition satisfies your customer's "Black Box."
• Synthesize your value proposition into a Positioning Statement.

Answer 1

1) We are offering the same things which are demanded by customers. Our products have great quality ingredients which makes us different as compared to the other competitors. Our team of product designers and customer service professionals are involved in knowing the factors related with customer's black box. Our continuous survey and feedback provides us the basics of consumer's attitude, attention, desire, lifestyles and other relevant factors. In our offerings, we try to deliver the value based considerations to our valuable customers.

2) Our organization is trying to attract, retain and deliver value to end customers with statements like mission, vision and goals. In our , tagline, logo , symbol and corporate communications, we shall deliver best value propositions.  

Our value statement for example will be ,

" In our restaurant, we deliver hygiene along with unique taste and customized products across the our global food chain."