Question

Explain Apple inc. global expansion.

when did they expand?

what countries currently do they do business with?

i have do an analysis on the evolution of international business as it relates to Apple Inc. so what factors lef to the expansion? who all is involved?

Answer 1

• With increase in technology APPLE has entered into global market , recording unprecedented profit and revenue. In today's business environment a company has to stay ahead of the curve by being knowledgeable about the changes in technology as well as continue to find new to be competitive and meet the customer demands. There are many different ways to access the global market through a different strategies and APPLE'S utilisation of strategies simultaneously has allowed it to flourish despite recovering global economy.
• The biggest breakthrough in global marketing came for APPLE with the unveiling of I Phone 4, it was released in 88 countries . The shift shows how important overseas sales have become for APPLE, which struggled before the I PHONE to become a global player. By launching I PHONES APPLE has captured the global market with a tremendous amount of sale world wide.
• APPLE has opened 506 retail stores 24 countries . Including 272 in the US and 234 elsewhere . APPLE used to do business in almost every country . The 5 largest market for APPLE are
  1. North and South America which generate more than one third of APPLE'S sale .
  2. Europe accounted for 22% sales
  3. China is APPLE'S fastest growing market .
  4. The I PHONE dominates Japan
  5. The rest of the Asia Pacific brought 6% of APPLE'S sales .
• The factors let the expansion of APPLE is they use different strategies to expand its presence in global market including, but not limited to foreign outsourcing and importing, exporting, foreign licensing and foreign direct investment. Foreign outsourcing and importing provide production at cheaper cost which makes product such as i pad sell for $499 instead of $14,970.

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