Question

Select an existing company in the United States. You are taking this same business into another
similar market in canada. Describe the product/service type and also Describe the Market

Answer 1

Product / Service Description

I've selected Robinhood. Robinhood is a brokerage free trading platform that allows users to trade and invest in stocks, index funds, options, gold and cryptocurrency, without charging them brokerage or commission. The trading platform has over 6 million users. Robin hood monetizes its platform by charging large market makers commission, membership fees, and loans. Robinhood raised $ 912 Million from investors and is valued at $ 7.6 Billion.

The trading platform is currently available in the United States but isn't available in Canada. In order to move the business to the Canadian market, we'll need to take the market cap of Canadian Exchange into account along with the number of listed companies, trading volume, number of retail traders, brokerages in order to come with a TAM or a total addressable market size.

Market Description

Market Assessment: United States	Market Assessment : Canada
Market Cap The total market cap of all the stocks in the United States total up to around $ 30 Trillion. The total market cap of companies listed on NASDAQ alone totals up to $ 10 Trillion, while the total market cap of companies listed in the NYSE totals up to $ 22.9 Trillion.	Market Cap The total market cap of Canadian equities in the TSX or Toronto Stock Exchange is $3.25 Trillion.
Top exchanges in the United States NYSE NASDAQ ASE (American Stock Exchange) NYSE Acra CSE (Chicago Stock Exchange) Boston Stock Exchange Pacific Exchange	Top exchanges in Canada TSX or Toronto Stock Exchange CSE or Canadian Securities Exchange NASDAQ Canada VSE or Vancouver Stock Exchange
Number of Retail Traders in the United States Almost 55% of Americans own stocks, shares, Equities either directly or indirectly through their 401k, pension or Index Funds.	Number of Retail Traders in Canada Around 38% of Canadians own stocks, shares, Equities either directly or indirectly. Which presents an opportunity for Robinhood.
Competitive Analysis: Top commission-free brokerages in the United States Charles Schwab Interactive Brokers E-trade (now acquired by Morgan Stanley) Ally Invest Fidelity Trade Station	Competitive Analysis : Top commission-free brokerages in the Canada Wealth Trade Simple Questrade Virtual Brokers Qtradeinvestor

Conclusion

After conducting a thorough analysis here's my conclusion , while the Canadian stock market's market capitalization is far lower than that of the United States, the number of active investors and traders in Canada are far lower than the United States and the competition in commission-free brokerage is also far less competitive than the United States, which makes Canada an lucrative expansion opportunity for Robinhood.