Question

identify key differences between an attitude change study testing conducted for pretesting a promotional message and an attitude change study for post-testing a message.Do you think either or both are more effective measurements of success why or why not?

Answer 1

Ans- The key difference between an attitude change study testing conducted for pretesting a promotional message and an attitude change study for post-testing a message is that pretesting is that testing which is done before the advertisement is run to check if there is any weakness so that it can be eliminated before the advertisement is run on the media while post-testing is done after the advertisement has been given for the particular product or service.

According to me both are  more effective measurements of success because when we pretest a advertisement then we get to know what is the fault so that we can quickly fix it and it saves our money too and we can achieve success thorough it and when we do post testing, although the cost is much more because we need to find out want went wrong but than when we can find out find out what was wrong then we would not repeat the same mistake again in our next advertising campaign. Therefore by post testing we learn lessons and thus it helps in not repeating the same mistake twice.