Question

3. What new technologies and features were invented by the Apple Watch team? Can they be used in order Apple products?

Answer 1

Answer:

The Apple Company is a leader in the market presence for smart devices; they continue to produce new innovative devices and technologies. The consumer base for the Apple Company is loyal and they continue to upgrade to the latest technologies offered by the company.

The strengths of this company are their many retail locations, strong financial growth, brand reputation status, and the ability to lead the market with new technologies. The company also has weaknesses, which includes higher price margins, decreased market shares, and the long-term market decline as opposed to some other companies.

- Apple Watch a touch screen, Apple created a ‘digital crown’ that allows for nimble and precise zooming and scrolling without obstructing the view. The digital crown also doubles as a familiar home button. Apple also introduced a new touch sensitivity feature that can tell the difference between a tap and a press, allowing for “instant access to a range of contextually specific controls – such as an action menu in Message, or a mode that allows you to select different watch faces – whenever you want it.” That’s not all; Apple also added haptic feedback, which in non-technical jargon means that it taps you on the wrist. This isn’t just a simple vibrate function. As Apple describes it, “Whenever you receive an alert or notification, or perform a function like turning the Digital Crown or pressing down on the display, you feel a tactile sensation that’s recognizably different for each kind of interaction.”

- Apple put an accelerometer and heart rate monitor on the Apple Watch. While including such sensors is no different than competing Android Wear devices, the implementation is expected to be more successful. Combined with the GPS, Wi-fi, and altimeter (iPhone 6) on the iPhone, these sensors track your movement throughout the day. With Apple’s Activity App the Apple Watch shows you how much you are moving, exercising, and standing throughout the day and suggest goals for doing each of those things.

- the Apple Watch has it’s own Workout App to track cardio workouts with more detailed measurements, such as time, distance, calories, and pace. Both these apps sync with the Health App for iPhone to give you an overall picture of your Health. The health and fitness market is a huge industry that is ripe for disruption in the wearable device space. The Apple Watch is a likely Fitbit, Nike FuelBand, and GPS watch killer.

# competitor for the Apple Watch is the Samsung Gear S. This watch is a large design and it features a durable plastic band, although it may be suitable for long wears an active customer, it may not appeal to the consumer who what a fashionable design. On the other hand, the Apple Watch combined with the two different face sizes, which makes this the more personalized Apple device to date. Sports band, steel buckle, several colours of leather straps make the Apple Watch a visually versatile device.

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