Question

What are the major technical [technological] limitations of E-Commerce? How can they be improved/eliminated? /Provide examples to illustrate your answer./

Answer 1

The major technical limitations of E-commerce are:

• Customer's need changes with age. The customers might like a certain type of product at a certain age but later on, their likings and taste might change with age and then they might prefer different types of products. The recommendation engine might keep on showing them products based on their old likings. To avoid this kind of shortcoming, recommendation engines should analyze the people of the same age-group with similar tastes and see how are their tastes changing over time and recommend products accordingly.
  
• Offline experience: The customers might miss the offline experience of seeing the products closely or in terms of clothes, they would like to try the products themselves. The AR/VR technology might help in this aspect. The customers can experience the products in a close manner by using these technologies.
  
• Shopping together: Many times, we like to shop along with our family and friends. We would love to shop with our family and friends who are sitting in far-off places. E-commerce can help us in this regard by using social media and new platform to share shopping experiences with others.