Question

Management Information Systems 15th edition

Case Study: Social Business: Full Speed Ahead or Proceed with Caution?

2-13 Identify the management, organization, and technology factors responsible for impeding adoption of internal corporate social networks.

Answer 1

The following factors are responsible for impeding adoption of internal corporate social networks:

Management factors:

• When considering the management factor, the following reasons are responsible for impeding adoption of internal corporate social networks:
• The employees, who are used to collaborating and performing business on more traditional ways, required a motivation to use social software.
• The most organizations are not ready to provide the motivation to the employees.
• As per the strategy, only 22 percent of users, who are using social software trust that the technology has been significant for their jobs.
• Many organizations are thinking that the social networks decrease the work efficiency of employees, and it never helps for an organization development.

Organization factors:

• The organizations, which are tried to install internal social networks, have found that the process of overcoming the inactivity of the organization by certain way of business is very difficult.
• Because of different surveys, many organizations think that the enterprise social networking system do not help to collaborate the companies.
• Many surveys reveals that the internal social networks does not have more impact on retention of an employee, rapidity of decision making, or the drop of meetings.

Technology factors:

• In adoption of social networking technology, the advantages like easy to use and increased efficiency of job are more important than peer pressure.
• Most of the IT professionals are considering their internal social networks as average or below average, because the social networks are having low adoption rates.
• The contents available on the networks are required to be significant, up-to-date, and simple to access.
• Users of the network should be able to connect with the people, who are having corresponding information they need. Otherwise, it is hard to reach employees.