Question

You must now do a complete analysis of the mobile phone market. Who are the key players? Create a list of companies in priority order based upon sales. What are the key strengths and unique selling propositions (USP’s) of each of your competitors? What will be your company’s strategy to compete in this highly competitive field?

Answer 1

1.The Mobile phone market is very attractive market where it requres high investment, so it is decided to investment through purchasing of zero coupon nonds. These bonds are usually expensive at the beginning of their purchase. The probability of their failure or loss in value is almost value. The investor is hence assured of the returns even under risks.

2.China is reach in raw materials that are used to produce mobile phones and this would save the investment the costs of transporting the materials to other countries. Setting the headquarters in the same country would enhance an easy coordination of the work on the ground and the work in the offices.

3.Initially there will be one location in china to produce and assemble the mobile phones and focus market will be South Asia and Africa.

4. In main factory there will be more production workers who will produce the mobile phone. Most of the workers will be from China and only top level production managers will be hired from global manpower sources.

5.In the beginning channel of distribution will be through Amazon only so promotion will be more in social media and cyberspace.

6.There will be pluralist cultural establishment with recognition and respect of all cultures.

7.To boost the morale of local employees, local festival will be celebrated with once in a month local food and dress will be necessity for all employees.

List of Competitiors and their strengths and USP

1. China Telecom (Hong Kong) Limited

USP: World’s largest digital mobile company & No. 1 Chinese provider

Strengths:

1.One of the Top renowned brands worldwide
2. Consistently made good profits
3. Long list of acquisitions and consolidation
4. Serves more customers than any other mobile supplier
5. Has a strong employee base of over 140,000
6. One of the largest mobile operators with over 650 million subscribers

2.China United Telecommunications Corporation Limited

USP: World’s third biggest mobile provider

Strengths:

Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers
2. Wide Network across China
3. Strong Sales and Marketing Capabilities
4. Cloud Computing venture
5. Employee base of over 200,000

3.China Telecommunications Corporation Limited

USP: Largest single Wi-Fi wireless broadband network

Strengths:

Increasing Returns and good Services Offerings
2. Awards and Recognition
3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
4. Strong Subscription base of over 45 million subscribers
5. Largest in fixed line service and top three in mobile communications in China