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29. Gap analysis can help: a. measure differences between the ideal and the reality of a market situation b. determine what a
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29. Option e. It helps to identify the scope from the current to potential

30. Option b. All of the other options need to invest newly, whereas with computer maker who has the technology can expand easily and improve the brand image

31. Option b. Ability to influence consumer perception

32. Option e. Ability to be unique when compared to others

33. Option d. It is the first step, as without which a purchase cannot take place

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