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Read Chapter 3 and answer the following: book name : Essentials of Entrepreneurship and Small Business...

Read Chapter 3 and answer the following:

book name :

Essentials of Entrepreneurship and Small Business Management, 8e. Norman M. Scarborough and Jeff Cornwall. Pearson Education, Inc. 9th Edition.


In one page only, summarize the techniques for improving the creative process?

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Some of the techniques which can be used to improve upon the creative process are, such as, brainstorming which considers a small group of individuals who get along and interact with the aim to produce large number of ideas. The focus remains on the number of ideas rather on the quality of the idea. Mostly freewheeling is applied in the brainstorming which helps to suggest any idea which appears in anyone’s mind; ‘Mind Mapping’ is another technique which is applied graphically to encourage thinking among individuals by considering visual representation of the ideas and showcase issues relates with ideas. It is executed by having the pictorial form of the issue, making note of each idea and try to connect with the visual, followed by the organization of the ideas in the structured group form; ‘TRIZ’ this applies to left brain and steps are form to solve any technical issues; ‘ Rapid prototyping’ is done to create a model and find out issues.

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