The CEO of Orange Enterprises has chosen a team of IS specialists and customer care professionals...
The CEO of Orange Enterprises has chosen a team of IS
specialists and customer care
professionals to work together on the CRM Software Project. The CIO
will need to present a
business case for the CRM software to the executive team. As part
of the team, you have been
assigned the task to develop a strong justification for funding the
project. Develop a detailed
evaluation of the proposed project to convince the executive team
that focuses on two areas. Give
three points in each area.
A) Direct benefits of the proposed CRM software in fulfilling the
business goal
B) The dangers of not adopting the CRM software
Homework Answers
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CRM software---------->(customer relationship management ) software
A)
1. The operation of client handling is automated like sending messages of discounts,etc thus it increases productivity
2. It helps the employees to watch client history and take action accordingly ,thus helping to maintain good relation with client
3. Various business decisions can be taken by analysis of data stored in software
B)
1. potential loss of sales that might have been possible using analytics in software
2. No automation means loss of productivity
3. Less convenient for employees because they have to switch between lots of tools for handling customers
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