Question

As per the concept of VRIO, V stands for value, R stands for Rarity, I stands for Immutability and O stands for Organization. Let’s try to understand these four points from the perspective of each country identify what the following locations can do to attract more Chinese tourists:

a. Cozumel, Mexico;

b.Dallas, Texas;

c.Dunedin, New Zealand.

Answer 1

a. Cozumel in Mexico is valued for its deserted location and rural landscape, being close to the nature. It is also valued for its scuba-diving and rare animals such as octupuses during daytime are spotted over here. Inimitability that is competitive advantage is that temperature is perfect throughout the year. Organisation which is unused competitive advantage is its historic architecture, significance in the Maya settlement. They could attract Chinese tourists by way of increased trade of sea fish.

b. Dallas, Texas is valuable as a city close to the source of energy and having easy access to the resource is rare in other major cities, this could increase industries. Human capital and energy conservation is another major strong point which is not prevalent in other states. Organisation could be the reduction in traffic which could significantly propel more growth. They can attract chinese tourists by way of bringing investments in oil resources funded by the chinese.

c. Dunedin, New Zealand is valued for its scenic beauty and its architecture is rare and can't be witnessed anywhere else in the world as it is over there. The competitive advantage is that it has more space per person, thus density is low and it could really take advantage of cycling tracks around scenic landscapes by keeping such events which will increase tourism. They could attract Chinese tourists by hosting such cycling events.