Question

Pretzel Crisps is wanting to utilize a market development growth strategy. As such, you recommend marketing a new product, Sweet Chili Lime pretzels, to a new demographic that has not previously been targeted by Pretzel Crisps: digital natives who are culinarily adventurous.

Answer 1

Pretzel Crisps must market their products such that the customers are invited to make the purchase. Using attractive ad hoardings and advertisements in on TV and other social media platforms will help increase awareness among potential customers. However, the most effective means to encourage customers to purchase the product would be to provide them samples to taste in the stores they visit. The company can send their own salespersons or collaborate with local department stores and distributors to promote the sales.

Using digital medium too will have strong impact since today's world has become more tech savvy than before. Also, young and old, all have social media accounts and extensively use the technology. Thus, connecting to potential cuatomers through these platforms would be effective and beneficial. Not only will the awareness be created, but the channel is cost effective and helps reach large masses within short span of time.