Question

If an employer wants to have a competitive advantage should the employer be willing to lead the industry with above average benefits? Why or Why not?

Answer 1

Yes if an employer wants to have a competitive advantage he/she should be willing to lead the industry with above average benefits. Here are the reasons:

• The main aspect which will differentiate the organisation from the competitors will be the benefit and satisfaction of customers. This means the employer should focus on the above quality products already existing in the market.
• Features play an equally important role and the benefits to the customer and other advantages as compared to competitor products will define the future of the company.
• Leading the industry with above average benefits is important because it means the employer has superior knowledge and product/ service understanding. It helps to develop expertise in the field and get well-known for it.
• To develop competitive advantage the employer should lead with above average benefits and products so that others can't replicate it.
• It is important to ensure that product or service is delivered efficiently than others.

Offering above average benefits gives the advantage as better quality and superior products give long-term brand credibility and reputation.

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