Question

List and give specific examples of at least six ways you would use digital media to promote a product in the candy industry. Be specific and detailed with your examples (e.g. don’t just say “use Facebook”)

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Please be specific and detailed for each example

Answer 1

Product Promotion Importance

Promotion of a product, specifically for new products, it's really important otherwise, the product will not get such a kind of attention of the customers in the market.

Ways we can use digital media to promote a product in the candy industry

1. Email Marketing

Among all other kinds of social promotions of a product, email marketing is a very popular and budget-friendly approach. But the only thing we should concentrate on is to send emails to the right targeted customers. One market research survey says there will be a growth in the sales of a product of up to 760% if the approach is done in the right way

2. Posting videos on Youtube

Nowadays, featuring and promoting products via Youtube is getting popular because of a tremendous raise in the ratio of the crowd who are watching youtube is increased. It is one of the cost-effective method to promote your products via Youtube by featuring the products and beyond that we can also add why and how the products are made, etc., in the featuring video to grab the attention of the customers.

3. Promote via Twitter using influencers

One of the widely used social media among youngsters is Twitter. We can easily promote our products using influencers who are having a very large number of followers. The reviews made by the influencers are having an adverse effect on the products and will bring you, target customers. A study shows, 59% of consumers are buying the products if they are promoted by the influencers who they know and trust.

4. Reach through Facebook ads

As we all know, Facebook is one of the widely using social media by all kind of age group people. By creating an Ad campaign on Facebook we can reach our target customers and it's also said to be one of the cost-effective approaches. The paid campaign will help you to get a large number of customers

5. Instagram stories

You don't necessarily want to create your own website to launch and promote your products. Just start simply by creating Instagram stories about the usage and benefits of the products, etc., and trust me if it's featured properly in the right way by the influencer then it will definitely turn the viewer into your customer.

6. Promotion via Pinterest

Another widely using social media is Pinterest. It will greatly help to build organic customer traffic to your products if it's properly used with optimized Pinterest boards. One of the studies shows the average spending of Shopify users referred by Pinterest is $80 when we compare with the Facebook referrals average of about $40.

So, these are all the certain ways you would use digital media to promote a product in the candy industry.   

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