Monica, at the age 16, is an Olympic silver medal swimmer. A swim wear company wishes to engage her to endorse a line of new racing swimsuits. The endorsement package will require her to make public appearances and appear for photo shoots and in advertising copy. Treat this as a legal case and set out the legal position of both Monica and the swim wear company. Should Monica refuse to honour her commitments?
In this case the swimwear company faces the difficult of exercising caution to ensure that it does not take advantage of Monica or exploit her since she is a minor who is only 16 years old and may not negotiate properly for proper compensation. Normally, marketers are required to take caution when using celebrities to endorse their products and services. Similarly, the firm may face the difficult of securing Monica`s consent to form a formal and binding contract because her age is below the required age to enter into formal contract and obtain full representation.
Monica, at the age 16, is an Olympic silver medal swimmer. A swim wear company wishes...