Question

This assignment has 4 parts:

Your company has just been hired to create an ad campaign for an online university's bachelor's degree program and you have been asked to head up the team that will be responsible for this new assignment.  

1. Who will be your target audience and where will you advertise?
2. What will your message be? Will it differ based on geographic location?
3. How will you approach public relations?
4. Will you use the Internet, social networking sites, and mobile ads? Explain.

Answer 1

1.) The target audience will be the students who are looking for online degree courses which can include fresh school pass-outs, their parents, and other people who are willing to pursue higher education. The advertisement can be through print and radio. For example, an ad in the local daily, radio advertisement, magazines, ads on social media platforms as Instagram, youtube, facebook, etc will be used to gain some visibility.

2.) Message will be highlighting the importance of degree and convenience of online courses. Also, it will be focussed on creating awareness amongst people. The ad will not differ on the basis of geography as it is an online degree course it can be enrolled by anyone sitting in any corner of the world and that is the beauty of technology. So, in this case, social media can be used extensively to promote the university.

3.) Public relations can be approached through social media platforms like youtube, Instagram and Facebook. A public relation is an unpaid form of advertisement. It basically focusses on creating a positive image of the organization this can be done by uploading videos and other promotional stuff on social media handles.

4.) Internet, social media and mobile ads will be used extensively to communicate people about the university, it's ranking, various accreditations it holds, student's experience, placements provided so far, etc. It can also play an important role to communicate important information like last dates of registering, different courses offered, etc.