Question

Your company has just been hired to create an ad campaign for an online university's bachelor's degree program and you have been asked to head up the team that will be responsible for this new assignment. 1.Who will be your target audience and where will you advertise? 2.What will your message be? Will it differ based on geographic location? 3.How will you approach public relations? 4.Will you use the Internet, social networking sites, and mobile ads? Explain. Discussion Board Reminders: •Must have 3 posts: A main post and two replies to peers. ◦First post: Either your main post or a reply to others must be posted before midnight CT (Central time) on Friday of each week. ◦Second and third post: Must be posted on a different day from the first post. •Connect to content: At least 1 post must refer to course learning materials. See the Academic Resource on Discussion Boards for help with connecting to the content. •Engaging in class discussions: For more information on making the most of your class dialog, review the Academic Resource on Discussion Boards

Answer 1

. The target audience for the programs will be the youngsters from the developing nations who want to join a full time program but can't attend the regular full time program due to different types of constraints. Others are the local youngsters engaged in full /part time work who find it difficult to join a full time program owing to their work obligations. The othrs are eworking executives who want to enjhance their educational credentials for career growth.

The advertisement for local audience would be through digital media on online job protals, career and education help sites. In offline mode, schools and educational institutes can be targetted for direct sales or promotions, and the message can also be delivered through print mdia and TV. For overseas candidates, the online focus on employment sites, education portals Vnd university pages would be helpful.

The message will help the student to assess the benefits of an online course, the value addition and the potential carer growth for the student completing the course. It can also highlight the university credentials, its linkages, faculty, research output and accomplishments to give weightage to the message. The message needs to be different fr different locations to suit the social, cultural and economic attributes of the audience.

The PR can be maintaned for the local audience through a physical office in proximity to the educational an commercial regions, in addition to the online and telephonic help available during specific time of the day. The overseas PR can be established through a global 24 hours telephonic / online helpline / assistance portal to have access to the global students.

Given the nature of the university and the scope of its audience, the online and mobile ads would platy a larger role in attrac ting the prospective students. most of which are expected to have an internet connection and connectivty through smartphone.Social networking sites would be useful to atract the working professional and help to disseminate the information among the target audneice at least cost.