Question

Yankee Candle Marketing : A paragraph each question .

Describe the level and intensity of competition in with yankee candles . Name the industry's market leader. At which market segments does it aim? Who or what is your direct competition?

Answer 1

The organization Yankee candle is a leading candle producer with its branches almost around 50 countries throughout the world. This organization produces customized and scented candles which grabs the attention of the customers. It is available in almost all gift shops and also promotes online selling which has enhanced the competitiveness of the organization. When considering the degree of competition with the Yankee candles it is very high. Since the organization is spread throughout the world the organization holds a good reputation and loyal customers which makes competition severe. Another factor which enhances the competition is the differentiated product lines and the online provision of the products.

Gillette Gel Candles, LELO etc are the leading organizations in the candle industry who act the leadership role. The target segment which these organizations focus is the hotels, resorts, etc who organizes events like the birthday party who can buy the products in bulk. The next segment is the customers who fall in the age group of 30 to 50, gift shops etc. The direct competitor of candle organization can be the dealers are the market leaders who are operating in the nearby location. Reckitt Benckiser is another manufacturer of candles who can be a direct competitor of the candle manufacturing organization.