Answer the following terms, what do we use it for and why does it matter.
301 redirects :
A 301 redirect indicates the permanent moving of a web page from one location to another. The 301 part refers to the HTTP status code of the redirected page. In simple terms, a 301 redirect tells the browser: “This page has moved permanently.
Robots.txt :
The robots.txt file is a text file that tells web robots(software application that runs automated tasks (scripts) over the Internet.) which pages on a site to crawl or look into also which page not to crawl.
Page Server Errors :
Malware :
Malicious software is any program or file that is harmful to a computer user. Types of malware can include computer viruses, worms, Trojan horses and spyware.
Page Title Length :
Google displays 50–60 characters of a title tag which is a standard page length.
Meta Description Length :
Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters.
Missing Google Analytics Tag :
The Google Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager in case of missing.
Duplicate Meta Descriptions :
If more than two meta descriptions on your site are identical or very similar they are considered a duplicate.
Page Title Missing :
The title tag is missing. This means that the URL in question does not have a title tag present in the HTML.
Duplicate Page Titles :
the URL in question has the exact same page title as at least one other indexable URL.
Missing Meta Description :
A meta description is missing. This means that the URL in question does not have a meta description (The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content.)present in the HTML.
Broken Internal Links :
Internal links are links that you (or your staff) placed on your pages and that link to other pages on your website. When they are broken, users see 404 errors on your site instead of the content they expect to see when they follow a (broken) link.
Alt text :
Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.
Image Titles :
Image title is another attribute that can be added to the image tag in HTML. It is used to provide a title for your image. The text you enter inside the title tag will not be shown to the user when an image cannot be displayed. Instead, it is displayed in a popup when a user takes their mouse over to an image.
Broken Images :
This means the web page code refers to an image location that is incorrect, or out of date. You have a missing image!
Schema and Microdata :
Schema representation of a plan or theory in the form of an outline or model and An microdata is observation data collected on an individual object - statistical unit.
Missing Headers :
Missing header means that the application fails to prevent users from connecting to it over unencrypted connections.
Duplicate Content :
Duplicate content is content that appears on the Internet in more than one place.
Low Word Count :
External Link Anchor Text :
Anchor text is the clickable text in a hyperlink. External Links Anchor Text are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
Broken External Links :
A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below. An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error).
Internal Link Anchor Text Missing :
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). If no such change happens on clicking means Internal Link Anchor Text Missing occurred.
Internal Link No Follow and External Link No Follow :
Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank they likely don't impact search engine rankings.
Answer the following terms, what do we use it for and why does it matter. 301...
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