Question

Why does Groupon use Facebook to promote its business, while Facebook is its competitor?

E-Commerce Assignment Please give good detailed answer

Answer 1

A social media plays a major role in doing business these days mostly in case of groupon as they provide their subscriber or their users deals on travels, activities, goods and services in 15 countries. Nowadays people are more socially active to buy these deals and facebook plays major in advertising even their main competitors is also facebook while other are also advertising. As facebook has billions of users on their platform hard to find anywhere else they are utilizing their power and usability by paying some money to get their job done rather their job and business is both different states you cannot compare them with each groupon is just using their services because of followers like others making competition in them

groupon itself and their consumers can also use their affiliate services if they have good fan following and users by creating good page and excitement throughout other user and then post launch to get the benefits of their affiliate program.