Question

Evaluate the training methods utilised by both Facebook and Twitter and the effectiveness thereof

Answer 1

Answer:

Training employees and managers are essential at any company but particularly for startups. Yet many avoid it because it seems too hard or expensive.

Facebook

Facebook began a program led by engineer Andrew Bosworth called Facebook Bootcamp. It’s a seven-week on-boarding program for new engineers and project managers. They’re immersed in the company’s code, and start working on projects that end up live on the site within a week of their start date.

Whilst Facebook consumes a large chunk of people’s online time but in a multi-channel, always-connected world, brands need to be present – and relevant – across a range of digital outposts. Knowing what’s “working” RIGHT NOW is paramount. Otherwise you’ll invest time and resource in one method thinking it’s best practice only to then find out that you are completely wrong.

There are a number of options:

• Face-to-face training in London – all the content taught in one intensive day – 6 May 2015
• Three hour webinars with the content taught over three consecutive days:
  • Advanced YouTube, Vine & video marketing webinar – 3 June 2015
  • Advanced Twitter marketing webinar – 4 June 2015
  • Instagram, Pinterest, Google+, Snapchat and LinkedIn webinar – 5 June 2015

There are Early Bird promotional prices for all the training options so click through on the above links and book today to secure your place.

twitter:

This training course will teach you the advanced Twitter marketing techniques SMM pros use to drive more retweets, gain followers and convert serious leads. plenty of companies use Twitter to promote their content, advertise their products and build brand recognition, but getting ROI from Twitter marketing requires more advanced skills than simply trimming a marketing message down to fewer than 180 characters. After all, how many businesses do you look forward to seeing on your own twitter timeline

• Hours of advanced Twitter marketing training from social media/ public relations expert Jason Myers
• The Advanced Twitter Marketing for Business eBook
• The same social media content calendar template we use at The Content Factory, along with a video how-to guide
• Our Twitter List, Twitter Chat and Event Live-Tweeting checklists
• The best Twitter tools for social listening and customer service
• Twitter customer service best practices (and how to turn unhappy customers into brand evangelists)