Question

Has technology brought entertainers closer to or distanced them from their audiences? Please explain how. How specifically has the internet affected entertainment marketing? How will the internet and social media change entertainment marketing going forward?

Please explain in depth so I can have a better understanding!

Thank you!

Answer 1

Answer: The internet has changed the ways in which the entertainment content was delivered to the audience. The technology has brought entertainers close to the target audiences. By the developments in the Information technology (IT), the entertainers are now able to deliver their content at the doorsteps of the customers on the devices like desktops, laptops and smart phones. The platforms like NetFlix enable the entertainers to directly reach to the target audiences. The entertainment marketers are now able to reach out to the target audiences that are located in any part of the Globe by the help of internet. The customers can also purchase their entertainment packages from their homes with a click of a button. The marketers can offer customized services to the customers who can select the entertainment content relevant to them by searching from the vast basket of offers. The customers can now watch their favorite movies, television series and other similar entertainment programs from their laptops and mobiles as marketers offer them online services. Internet and social media will further change the entertainment market by offering new and better opportunities for connecting and interacting with each other. Social media platforms will help the marketers and customers to connect and share ideas and views.