Question

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, multidomestic marketing, _________________, and global marketing.

Select one:

a. multinational marketing

b. consumer marketing

c. gray marketing

d. import marketing

e. expansion marketing

8.) When a company focuses solely on its domestic market, this strategy is characterized as one employing

Select one:

a. international marketing

b. indirect marketing

c. domestic marketing

d. direct marketing

e. global marketing

9.) Which of the following is a principle of international trade?

Select one:

a. Specialization is bad for international trade

b. Manufacturers must be forced into international trade

c. Exchange rates are determined by the World Bank

d. Countries benefit from international trade

e. Japanese workers are more productive than any other workers in the world

10.) FDI stands for

Select one:

a. Firm Development Investment

b. Firm Development Investment

c. Foreign Direct Investment

d. Foreign Development Internationalization

Answer 1

7. a. multinational marketing

Reason- Marketing is a way to conceive how a company is going to compete in a market. These different types of marketing are characterized on the basis of the location and operation of the company.

8.c. domestic marketing

Reason- Domestic marketing operates within specific geographical and political boundaries of a country. All the other options do not deal with domestic location.

9. d. Countries benefit from international trade

Reason- Countries benefit from trade due to specialization. Specialization is good for a country. Manufacturers cannot be forced to trade. Exchange rate is determined by the market forces. Japanese workers are not the moat efficient.

10. c. Foreign Direct Investment

Reason- FDI is a direct investment in the ownership of a foreign company.