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When has document design [either in business documentation or product branding/logo] impacted your perception of the...

When has document design [either in business documentation or product branding/logo] impacted your perception of the company either positively or negatively? Be specific about the design elements that created that impact.

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The brand logo of Puma has changed my perception towards the company. I had neutral perception before understanding the concept behind the logo of Puma. When noticed carefully the logo for the first time, my perceptions were ,moulded in a positive way. The logo with a cheetah running describes that puma is comfort to the extent that wearing it can help the walker to run at the speed of cheetah. The concept of this logo created positive perception.

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