Which of the following statements is TRUE? A. When one firm receives a 3.20 overall rating...
Which of the following statements is TRUE?
A. When one firm receives a 3.20 overall rating and another receives a 2.80 in a CPM, it follows that the first firm is precisely 14.3% better than the second.
B. Just because one firm receives a 3.20 overall rating and another receives a 2.80 in a CPM, it does not necessarily follow that the first firm is precisely 12.5% better than the second, but it does suggest that the first firm is better in some areas.
C. Just because one firm receives a 3.20 overall rating and another receives a 2.80 in a CPM, it does not necessarily follow that the first firm is precisely 14.3% better than the second, but it does suggest that the first firm is better in some areas.
D. Just because one firm receives a 3.20 overall rating and another receives a 2.80 in a CPM, it does not necessarily follow that the first firm is precisely 14.3% better than the second, but it does suggest that the first firm is much better in many areas.
E. Just because one firm receives a 3.20 overall rating and another receives a 2.80 in a CPM, it follows that the first firm is precisely 12.5% better than the second, and that the first firm is better in some areas.
Homework Answers
C. Just because one firm receives a 3.20 overall rating and another receives a 2.80 in a CPM, it does not necessarily follow that the first firm is precisely 14.3% better than the second, but it does suggest that the first firm is better in some areas.
The primary objective here would be to understand the impact of overall rating and what does it signify as well. If it ensure that the first firm is 14.3% better then it would mean that it is better in certain areas as well.
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